────────── PROOF OF WORK
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Featured
Featured
projects
projects
Real results from real clients - backed by the work that drove them.
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────────── LinkedIn Growth
Career Vista, Vietnam
Career Vista, Vietnam
Professional Development & Coaching
The team was consistently publishing two LinkedIn posts per week, but they were always exhausted from countless design revisions and last-minute content production.
↓ Reduced 80%+ content production time.
↓ Reduced 80%+ content production time.
↑ Increased 200% content impressions in 5 months.
↑ Increased 200% content impressions in 5 months.
What I did:
- Built a structured content calendar for weekly, monthly, and yearly planning.
- Designed 8 ready-to-use standardised visual templates in Canva.
- Established a structured content production process to reduce revisions and prevent last-minute rushes.
"...Thanks to Trang, my work has become much easier, and I’ve been able to focus on my core expertise. Trang constantly brings creativity, always thinking and exploring ways to achieve better results..." T.P. - Career & Strategy Coach
TrangLuu_Portfolio_CareerVista.pptxI used to think more effort meant better results. This project proved me wrong!
I used to think more effort meant better results. This project proved me wrong!
The right workflow, high level commitment to consistency, does more than any all-nighter ever could.
The right workflow, high level commitment to consistency, does more than any all-nighter ever could.
────────── Shop Opening & Brand Launch
HR Nail Bar, London
HR Nail Bar, London
Beauty retails and service
HR Home Beauty Company’s new salon brand, HR Nail Bar, was launched in London with zero brand awareness, no existing audience, and no prior online presence.
↑ Generated 3k website session at launch
↑ Generated 3k website session at launch
↑ Drove hundreds of customer bookings for first period.
↑ Drove hundreds of customer bookings for first period.
↑ Expanded the salon’s visibility across 4 acquisition channels.
↑ Expanded the salon’s visibility across 4 acquisition channels.
What I did:
- Built and managed the salon’s digital presence across website, Treatwell, and social media platforms.
- Created launch-focused content and campaigns to increase local brand visibility and attract first-time customers.
- Established a multi-channel customer acquisition process combining online bookings and walk-in traffic generation.
"...Trang is intelligent, creative, and highly resourceful. Even in situations where no clear process exists, she is able to build a structured plan and move things forward effectively. She helped me turn a messy situation into a clear, actionable plan. I left with clarity, confidence, and real next steps." M. B. - Business Manager.
Launching from zero means there's no playbook. You plan, hit a wall, fix it, and go again. Marketing is not just a viral moment or a launch party and a press release. It's a journey of touchpoint by touchpoint, day by day, until strangers become customers, and customers become yours to keep.
Launching from zero means there's no playbook. You plan, hit a wall, fix it, and go again. Marketing is not just a viral moment or a launch party and a press release. It's a journey of touchpoint by touchpoint, day by day, until strangers become customers, and customers become yours to keep.
────────── Shop Opening & Brand Launch
Liberty Greenwich, London
Liberty Greenwich, London
Beauty Salon
Liberty Greenwich was heavily reliant on third-party booking platforms and losing significant revenue through commission fees.
↓ Reduced third-party commission costs by approximately £2,000 per month through increased direct bookings.
↓ Reduced third-party commission costs by approximately £2,000 per month through increased direct bookings.
What I did:
- Developed a customer retention strategy to redirect loyal customers from third-party platforms to the salon’s in-house booking app.
- Created promotional campaigns and customer communication flows to encourage direct bookings.
- Optimised the salon’s owned booking channels to reduce dependency on third-party platforms.
Marketing is not just about expanding your contact list. Sometimes you have to look inward first. The customers were already there - loyal, returning, ready. We just needed to stop paying someone else to own the relationship.
Marketing is not just about expanding your contact list. Sometimes you have to look inward first. The customers were already there - loyal, returning, ready. We just needed to stop paying someone else to own the relationship.
────────── GET IN TOUCH ──────────
Ready to make it real?
Ready to make it real?
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